Behind the Brand

Our founder, Madi, is a Yogi that experienced her enlightenment and realisation of great truths in 2020. Throughout her life she never felt as though she fit in and having no idea of career ambitions that resonated she pursued interests in psychology, medicine, sociology, agriculture, horticulture, art, history, engineering and project management. This holistic interest in the world found that Madi excelled rapidly in all aspects of her life resulting in a phenomenal life balance including career, family, friendships, self-care, spirituality, physical and mental health. Among many other facets. Her wish is to share this knowledge, understanding and awareness that has been accumulated with others.

Understanding the limitation of ones own knowledge, she has strived to create this sanctuary of knowledge in order to cultivate the wisdom of many in many different interpretations for what best resonates with the reader - you.

Our aim is to redefine holistic wellbeing. Holistic means whole heartedly. It means union of all things. It means you are an individual. A beautiful, powerful, strong, independent, unique, sassy, crazy and wonderful individual. Like no one else. The professional career and the grounding rituals on the beach hold the same importance to you for a well-balanced life. Madi wants to show you how to succeed in this.